Free Guide
Stop Losing Local Visibility Because No One Owns It
The free role map that shows exactly who should own profiles, pages, reviews, and reporting across every location.
Sound familiar?
Wrong hours on Google Business Profiles
Stale location pages with thin content
Unanswered or inconsistent review responses
Reports that track traffic but not business impact
What's Inside
Everything you need to fix local SEO ownership
1
The 8 Local SEO Roles
Every responsibility assigned — even if one person wears multiple hats
2
Ready-to-Use RACI Matrix
Clear ownership for GBP updates, reviews, pages, and reporting
3
30-Day Implementation Plan
Week-by-week roadmap to install your local SEO operating rhythm
4
Branch Scorecard Template
Track the metrics that matter by location
5
Profile & Page Checklists
Nothing slips through the cracks
Who It's For
Built for teams managing multiple locations
Whether you handle local SEO in-house or work with an agency, this guide shows you who should own what — and what falls through the cracks when no one does.
Franchises with 5+ locations
Multi-location retailers
Regional service businesses
Marketing teams managing local visibility
Agencies supporting multi-location clients
Local SEO breaks when ownership is unclear
Multi-location local SEO is not just a marketing task — it's an operating system. The more locations you add, the more important role clarity becomes.